The company announced launch of two Hindi channels namely Dabangg and Dhamaal. While Dabangg will cater to audience of Uttar Pradesh, Bihar, Uttarakhand and Jharkhand, Dhamaal has been launched to cater audience of Rajasthan, Madhya Pradesh and Chattisgarh, SABTN said in a statement.
The company is shortly going to launch third channel in the name of Dhamakaa for audiences in Gujarat.
SABTNL has been produces multi-lingual, multi-genre content. It already has an established regional presence in various Indian languages including Marathi, Gujrati, Tamil, Telugu and Kannada amongst others.