Thakur
Banned
- Joined
- 30 Aug 2013
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When Rupert Murdoch bought Star TV in
1992, his understanding was that people
from all over the globe will someday watch
the same programs, thereby creating a
theory of “media globalization”. Based on
these fundamentals, initially Star India
beamed American and European TV shows
in India, but it failed.
Within few years, Star TV had to reinvent
themselves, and launched several Hindi TV
shows which became huge hits. Somewhere
in between, the team behind Star TV
realized that localized content is the
solution to fulfill entertainment
requirements of Indians. Since, then, Star
has launched 33 channels in India, in 8
different languages.
Taking this ideology one step further, Star
India has launched a revolutionary
advertisement platform for broadcasting
localized ads called “Adsharp”.
What is Adsharp? http://trak.in/tags/business/2014/07/14/star-india-adsharp/
1992, his understanding was that people
from all over the globe will someday watch
the same programs, thereby creating a
theory of “media globalization”. Based on
these fundamentals, initially Star India
beamed American and European TV shows
in India, but it failed.
Within few years, Star TV had to reinvent
themselves, and launched several Hindi TV
shows which became huge hits. Somewhere
in between, the team behind Star TV
realized that localized content is the
solution to fulfill entertainment
requirements of Indians. Since, then, Star
has launched 33 channels in India, in 8
different languages.
Taking this ideology one step further, Star
India has launched a revolutionary
advertisement platform for broadcasting
localized ads called “Adsharp”.
What is Adsharp? http://trak.in/tags/business/2014/07/14/star-india-adsharp/