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Star India, NDTV announce commercial tie-up

PRK

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New Delhi : NDTV Ltd and STAR India Thursday announced an alliance under which STAR will be the sole and exclusive representative of NDTV to conduct advertising sales for all its news channels.

According to a joint press release issued by the two companies, STAR has for the first time taken advertising sales responsibility of a major broadcasting group and will conduct advertising sales for NDTV 24X7, NDTV India and NDTV Profit.

In addition to frontline sales, STAR India will also be responsible for commercial back-office management like traffic, scheduling, billing and collections.