Star Network to Launch New Kannada Channel 'Suvarna Plus' from 14th July

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BENGALURU: The Star Network announced
today that it will formally launch its second
Kannada GEC Suvarana Plus on July 14.
Industry sources say that test signal of the
channel are already on and that the network
is in talks with major MSOs' for carriage of
the channel. Initially, Suvarana Plus will be
available digitally on cable in Bangalore and
Mysore and on analog in the rest of the
state. Availability of the channel on the DTH
and IPTV platforms are a while away as yet.
Asianet Communications MD K Madhavan
says, "Karnataka has been a key market for
us, we are buoyant and see huge potential
in the Kannada television space. Suvarna has
been offering wholesome family
entertainment to Kannada homes and is the
leader in prime time. Suvarna Plus is our
new offering which will have a new
perspective in terms of entertainment. Both
these channels will have distinctive content
offering. With the launch of Suvarna Plus we
intend to increase our dominance in
Kannada GEC market."
"Masthi Swalpa Jaasthi" (Just a little more
entertainment, mischief) is the tagline of
Suvarna Plus, and the channel says that this
tagline captures a basic tendency of humans
to get 'A bit more' in everything and it
promises the viewer of 'something extra' in
terms of entertainment.
The idea behind Suvarna Plus is to create
content which acts as a stress buster, the
content offering includes movies, comedy
fiction shows, reality shows, chat shows,
film based shows and music. The channel
will also offer content targeting youth with
shows like Campus Connect.
Initially, two to three hours of content
specifically for Suvarna Plus will be mixed
and matched with some content from
Suvarna as well as music and movies.
Kannadada Kotyadhipati, the Kannada
version of 'Who wants to be a millionaire'
which has garnered big ratings for Suvarna
will also be aired in the afternoon reveal
sources at Asianet.
The new content for the channel includes
Comedy-Comedy. This one hour show will be
aired from Monday to Friday at 6PM. The
show will also have a weekend recap. The
other shows are: Namma Family (Our Family)
, a half weekly show, to be aired for an hour
in the 1pm afternoon slot; Cinereels, a half
an hour show delving into new Sandalwood
releases, aired daily at 9.00 am and a half an
hour 'rag show'. Campus Connect, also a half
an hour show will run on weekends at
12.30pm.
On the launch day, a Sunday, the channel
plans to air four big movies featuring some
heavyweights from Sandalwood - Ganeh,
Sudeep and Darshan - the movies being
'Veera Madakari (Sudeep); Shourya
(Darshan); Chellata (Ganesh) and Tirupati
(Sudeep).

Indian Television Dot Com > News Headlines > Star to launch 2nd Kannada GEC channel Suvarna Plus on July 14
 
Suvarna tv operations controlled by asianet commn ltd.although its belong to star group.kd ppn.Star network too slow in starting new chs, although starvijay is one of the most leading GEC in tamil and completed 12 successful years in tv industry.They till now not start any new genre chs in tamil.
 
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