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Star Plus initiates ‘IThank You’ campaign forV Day

Sajee

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MUMBAI: Celebrating Valentine’s Day with a
difference, Star Plus has initiated a special
‘I Thank You’ campaign this Valentine’s Day.
The campaign will be complemented with an
on-air celebration ‘Muskurane Ki Wajah Tum
Ho’ involving the stars of the channel.

The campaign gives Star Plus viewers the
opportunity to thank their loved ones on
Valentine’s Day. It was promoted on air and
across digital platforms with four leading
protagonists (Sandhya, Ishita, Nisha &
Anjali) explaining the concept of ‘I Thank U’
on air and urging viewers to share their
picture stories with Star Plus.

The select winners as well as the loved
ones will be given a chance to meet and
greet their favourite celebrities on 14
February 2015.

As an extension of the Valentine’s Day
celebration, Star Plus will also be airing a
special two-and-a-half-hour extravaganza
of love with leading Star Plus couples on 15
February at 9 pm.

On digital, the buzz was kept alive through
tweets of Star Plus celebrities of their
#IThankU stories and urging fans to share
the same. Exclusive vignettes of
#IThankYou stories of key shows like
‘MasterChef India’ and ‘Tu Mera Hero’ were
shared across all the digital platforms.
The Valentine’s Day special event will see
Ishita–Raman of ‘Yeh Hai Mohabbatein’
playing hosts the V Day evening and
performing to a medley of Bollywood
numbers. The popular jodi of ‘Ek Veer Ki
Ardaas…Veera’ Gunjan (Farnaz Shetty) and
Ranvi (Shivin Narang) will perform to a
romantic duet. Yuvraj (Sahil Mehta) will pay
a tribute to Arijit Singh, while ‘Everest’ trio
Anjali (Shamata Anchan), Akash (Rohan
Gandotra) and Arjun (Sahil Salathia) will
perform to the hits from ‘Aashiqui 2’.

Adding surprise to the evening will be
performances from Bollywood’s Varun
Dhawan and Jacqueline Fernandez.

Star Plus initiates ‘I Thank You’ campaign for V Day | TelevisionPost.com
 
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