STAR Plus’ Tu Mera Hero isthe biggest fiction launch of 2014

Sajee

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MUMBAI: The numbers have spoken!
Star Plus, India’s No.1 Hindi General
Entertainment channel continued its
strong run to end the year with 596
GTVMs .

In the last week of the year, the
channel strengthened its content with
the launch of a new Rom Com - Tu
Mera Hero - which recorded the highest
opening of the year 2014.

The show which premiered on 22
December 2014 at the 8 pm time slot,
opened at a staggering 7.3 TVM.
This is by far the highest for any
fiction show launch in 2014.

The unique launch promos of the show
featuring a lazy but charming new hero,
created buzz right from the day they hit
the TV screens and culminated in the
strong launch week numbers.

The show brings to light the lives of
Titu, a lazy yet extremely humorous
and charming guy and Panchi, the
lovestruck heroine. Commenting on this, a channel spokesperson said, “The year 2014 has been very good for STAR Plus.

This year has been one of innovative new
content from Star Plus with shows like
Everest, Airlines, Nisha aur Uske
Cousins, Ek Hasina Thi and India's
Rawstar. For most of the last few
weeks we have also had the top 3
fiction shows on HGE with Diya aur
Baati Hum, Ye Hai Mohabbatein and
Yeh Rishta Kya Kehlata Hai. We are
delighted to have closed the have
closed year on a strong note with Tu
Mera Hero, which is another example
of our strong content brought to life
with exciting marketing. We are
confident that we'll continue to build on
this in the New Year as well!”

Interestingly Star Plus also held the
record for the best fiction launch for
2013 with Mahabharat, which was in
fact the best launch Hindi GECs had
seen for more than 5 years. The show's
marketing was widely acknowledged as
amongst the most successful ever for a
TV show and now Star Plus has
repeated that with Tu Mera Hero.

Indian Television Dot Com | Star Plus 'Tu Mera Hero' is the biggest fiction launch of 2014
 
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