• This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn more.

Star rebranding its youth channel to raise mass appeal

Joined
Mar 25, 2011
Messages
2,473
Likes
1,156
#1
New Delhi/Mumbai: Star India Pvt. Ltd, the Rupert Murdoch-owned television network which owns the nation’s No. 1 Hindi channel Star Plus, is overhauling the programming of Star One, its seven-year-old urban youth channel, to draw more viewers from small towns and villages.
Click here for free Newsletter subscription!

The channel (Star One) definitely needs more engaging content and hence a 100% overhauling is essential,” said Sanjay Gupta, chief operating officer at Star India. “We don’t want to take any quick-fix measures but, yes, there are plans in place.”