Well i am okay with Star launching regional sports channels if they showcase variety of things on them. Showing cricket 24 hours is waste of resources and our money too. Also they need to stop using Star Gold or Kids Channels for cricket as already they have dedicated channels for it in Hindi. If they don't disturb regular schedule on regional entertainment or movie channels for cricket then why only hindi viewers have to bear brunt of missing favourite content. Already Star India is showing or acquiring limited bollywood films and their programming is filled with repetitive or dubbed south indian content