SureWaves’ plans to grow biz from local cable channels in 2015

[Thakur]

MUMBAI: Rajendra Khare, the CMD of geo-targeting ad network SureWaves Media Technology, believes the year 2015 will be a game changer for the company. According to Khare, the recent partnership with Hansa Research for a third-party audit of its Spot TV Network, which aggregates 450 local cable and regional satellite channels, will bring more confidence among advertises to start spending more on the SureWaves network. SureWaves, which is expecting to hit Rs 40–50 crore (Rs 400–500 million) in revenues, is expecting more than double its earnings during the next financial year. “In the current financial year, our revenue is expected to be in the Rs 40–50 crore range. We are looking at 2–3 times more revenue in the next fiscal. Our main value proposition is size. We have achieved that size, which is why advertisers care for us,” Khare affirmed. Spot TV Network reaches out to over 90 million households and 470 million plus viewers, claims Khare, who, along with Anant Kansal and Tapan Datta, is one of the co-founders of the company. “This year will be a game changer for SureWaves and the third-party audit is very important in that respect. So the size combined with third-party audit will make it a strong year for us,” Khare asserted.

Read more at: http://www.televisionpost.com/media-agency/surewaves-plans-to-grow-biz-from-local-cable-channels-in-2015/ | TelevisionPost.com