Taj Television network adds Zindagi, thenew channel for premium mass audience

Thakur

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Zee Entertainment Enterprises Limited (ZEE) has
added another feather to its cap by bringing on
board India's largest distribution network, Taj
Television India Pvt. Ltd. (Taj Television), a
subsidiary. Taj Television is India's largest
distribution agency and has a powerful
repertoire of over 45 leading television
channels. This includes well-known brands
belonging to ZEE, Zee Media Corporation
Limited and Turner International India Private
Limited. Taj Television distributes channels
which are leaders in 15 out of the 19 markets
and it has 9 Leadership channels across 8
genres.
Zindagi, the latest channel to be distributed by
Taj Television, reinforces the vision of ZEE's
corporate philosophy 'Vasudhaiva Kutumbakam
– The world is my family' and aims to unite
people in India and across the world with
shows produced overseas.
Mr. Punit Goenka, Managing Director and CEO,
ZEE commented "I am very pleased to
announce that Taj Television, which earlier was
distributing Ten Sports channels, will now
distribute all the channels of Zee Entertainment
and Zee Media Corporation, while also
representing Turner channels as its authorized
agent. I would like to thank all our DTH and
Cable partners who have been part of our
growth journey and look forward to their
continued support to Taj Television. Arun
Kapoor, who has successfully led Mediapro for
the last three years, would continue to provide
leadership to Taj Television. Rajesh Sethi would
continue to be the CEO for Sports broadcasting
network of ZEE."
Mr. Arun K Kapoor, CEO, Taj Television said
"ZEE has been the pioneer in Indian television
and has the experience and leadership
capability to shape the future of pay revenues
in India. With Taj Television being created as
the distribution entity for the network, we
bring together the best of television channels
to our customers. We are confident that the
new channel Zindagi will really connect with
the viewers and help grow Taj Television
offering even stronger. We are committed to
quality and achieving leadership through fair
and transparent business practices."
Mr. Atul Das, President, Taj Television, said
"With digitization having been completed in
Phase I and Phase II cities in India, we now
look forward to its implementation in rest of
the country. Taj Television would aim to create
a harmonious relationship within the
ecosystem and create value for all
stakeholders. With a leading portfolio of
television channels, both in the national and
regional space and with a powerful portfolio of
sports programming, we are excited about the
future of pay revenues in the country."
Taj Television distributes ZEE's well-known
brands like Zee TV, Zee Cinema, &pictures, Ten
Sports, Zee Cafe, Zee Studio, Zing and a
powerful repertoire of regional language
channels including Zee Marathi, Zee Bangla,
Zee Telugu, Zee Kannada and Zee Tamizh,
besides the HD channels like Zee TV HD, Zee
Cinema HD, Zee Studio HD and Ten HD. Taj
Television also distributes channels of Zee
Media Corporation, the largest news network
in India with two national and eight regional
channels. These channels are available across
the country. Taj is also distributing the leading
channels in the kid's space and English movie
segment, including HBO, Cartoon Network,
Pogo, CNN and Warner Brothers as an
authorized agent of Turner International.
Taj Television's latest addition, Zindagi aims to
showcase real, friendly, vibrant and premium
stories of those from across the world that
share similar cultural backgrounds, morals and
values that are also intrinsic to India. The
channel proposition 'Jodey Dilon Ko' is based
on the fact that even if people across the
globe are culturally different, the stories of
their lives are universal. It kicks off with the
collection of the best shows picked from
across the border that embrace universal
emotions. Zindagi is all set for the first ever
National launch for a Hindi language channel,
as the company believes that the stories
showcased on this channel will appeal to the
audiences even in Southern India.
Shares of ZEE ENTERTAINMENT ENTERPRISES
LTD. was last trading in BSE at Rs.276.05 as
compared to the previous close of Rs. 267.8.
The total number of shares traded during the
day was 5286965 in over 11651 trades.
The stock hit an intraday high of Rs. 279.1 and
intraday low of 268.8. The net turnover during
the day was Rs. 1448815968.
 
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