Article Tamil GEC's to launch multiple soap operas as TRP race gets tighter

Jagadeesh

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Dominant Tamil GECs Sun, Zee Tamil and Star Vijay are looking to gain the lost momentum after going down in ratings due to the new TRAI rules. After launching Bigg Boss Season 3 last week, Star Vijay today announced the launch of their new serial titled “Sundari Neeyum Sundaran Naanum.” Star Vijay had earlier announced their another new serial titled “Aayudha Ezhuthu” last week.

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Only Sun TV was mostly affected by Trai's new rule. Zee Tamil made a revolution and has done a high voltage performance but now slowly moving backward. On the other hand Star Vijay is managing their ratings fairly(not much gain or not much loss). All Star Tamil channels (ie Vijay,Vijay Super,SS Tamil) are performing better recently.
 
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Sun tv is very affected by serials ,why I say that ,its fully only serial content s no more entrainment content showes ,its totally frds and relatives all r still not watching them sun tv,. only vijay tv and zee tamil and colors tamil watching
 
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