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Ten Sports Network is in the process of doing away with sport-focused channels, except Ten Golf HD.
The ZEEL-owned network has decided to rebrand the channels in numeric series, which it plans to unveil on 1 April, say industry sources.
The network has also procured a licence from the Ministry of Information & Broadcasting (MIB) to launch a high-definition (HD) channel under the name Ten 2 HD, a source said.
The rebranding idea is make the channels universal rather than limiting them to one sport.
The move will allow Ten Sports more room to tackle live content particularly in case of an overlap.
Globally, sports channels brand their channels numerically. The network will rebrand Ten Sports as Ten 1, Ten Action as Ten 2, Ten Cricket as Ten 3 and Ten HD as Ten 1 HD.
Ten Golf HD, which was earlier a standard-definition (SD) channel, will be the only sport-specific channel in the network’s portfolio. Ten Golf SD was shut down to launch the HD version.
Once the new licence becomes effective, Ten Sports will have six sports channels—three in SD and three in HD. The three SD channels are Ten 1, 2, and 3 while the three HD channels will be Ten 1 HD, Ten 2 HD and Ten Golf HD.
It is pertinent to note that parent company ZEEL had recently secured two new licences under Ten 3 and Ten 4 names.
It is not clear whether these licences will be used for launching new sports channels.
The sports business is housed under Taj Television, which incidentally also manages the TV distribution business.
Read more at: http://www.televisionpost.com/television/ten-sports-to-unveil-rebranded-channels-on-1-apr-gets-licence-for-hd-channel/ | TelevisionPost.com
The ZEEL-owned network has decided to rebrand the channels in numeric series, which it plans to unveil on 1 April, say industry sources.
The network has also procured a licence from the Ministry of Information & Broadcasting (MIB) to launch a high-definition (HD) channel under the name Ten 2 HD, a source said.
The rebranding idea is make the channels universal rather than limiting them to one sport.
The move will allow Ten Sports more room to tackle live content particularly in case of an overlap.
Globally, sports channels brand their channels numerically. The network will rebrand Ten Sports as Ten 1, Ten Action as Ten 2, Ten Cricket as Ten 3 and Ten HD as Ten 1 HD.
Ten Golf HD, which was earlier a standard-definition (SD) channel, will be the only sport-specific channel in the network’s portfolio. Ten Golf SD was shut down to launch the HD version.
Once the new licence becomes effective, Ten Sports will have six sports channels—three in SD and three in HD. The three SD channels are Ten 1, 2, and 3 while the three HD channels will be Ten 1 HD, Ten 2 HD and Ten Golf HD.
It is pertinent to note that parent company ZEEL had recently secured two new licences under Ten 3 and Ten 4 names.
It is not clear whether these licences will be used for launching new sports channels.
The sports business is housed under Taj Television, which incidentally also manages the TV distribution business.
Read more at: http://www.televisionpost.com/television/ten-sports-to-unveil-rebranded-channels-on-1-apr-gets-licence-for-hd-channel/ | TelevisionPost.com
