The DTH Business in ROI - A Sum Up

Bishnu15

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#1
Off late there has been many threads in this forum as to what channels are missing in different dth brands and also which is good dth which is not. But one thread which is missing is as to how to make dth industry more beneficial for customers specially of ROI as I dont have much knowledge about. As per many members, "Rest Of India ka dushman" is sun direct as it provides least ROI Channels in their platform. I agree. According to some members "RDTV is vanishing from DTH Industry". I agree. It hardly adds any new channels. Even if they 2 to 3 new channels, they drop 3 to 4 old channels. The reason is quite simple - Lack of transponders. Hope Measat 3B satellite resolves this issue. Then, Dish TV, according to some members " Asia's largest DTH Brand" Good. I agree, but what I disagree is that if DD Free Dish encrypts its channels then what will happen to all those 70 to 80 odd FTA Channels ? :huh Tata Sky is very costly as it fits only in limited pockets. When it fitted my pocket I took it, when it did not, I left it. Airtel having serious packaging issues for ROI. Regional content is very less in any ROI Pack. Major regional channels have either to be taken additionally or to be subscribed as a part of free regional bouquet. Videocon D2H is good but once again if they could have added the extra T in ROI Super Gold Pack then it would have been super. Extra T means Times Now. Reliance is a lost case. They can still survive if they start more promotional activities. Their package system is quite good. Regional & International contents are equally balanced in all ROI Packs. Then comes Sun Direct which is already the NO.1 DTH brand in South, also gradually trying to gather a larger share in ROI market. But then again, the task is herculean. Because other players like Zing Digital, Dish TV has made a significant impact on Regional markets of ROI. And for sun to capture that will take time. They also have to add significant ROI Channels to attract more subscribers from ROI. Then is Zing Digital which has made a silent impact on the minds of ROI as well as South. Its packs are very cheap but with one drawback it does not have HD Channels. Last but not the least is DD Free Dish which is the basic need of all households of India is slowly improving its service by increasing channel count from 59 to 64.

Now one by one.

1. DISH TV - Package wise decent in ROI. It gets those FTA English Channels @ DD Free Dish. It can slowly capture ROI market more, if they add Times Now in ROI Lowest Base Pack. Times Now very very popular in ROI. Then again, it can launch its own music service. Tata Sky's Actve Music very popular. So is D2H's Active Music Space. Major drawback average PQ & AQ. Major advantage almost all regional channels in ROI lowest base pack & maximum HD Channels. But due to Naveen Zindal spat Focus group channels not available. Very less Gujarati channels. Points Given: For PQ & AQ, 5 out of 10. For other aspects including HD Channel count, 8.5 out of 10.

2. TATA SKY - Package wise average in ROI. Not a single English channel in ROI Lowest Base Pack except VH One English. Times Now should be added. No regional channel in any base pack. Very costly packages with very less regional content. But major advantage is its after sales service. Best PQ & AQ. Popular HD Channels. But again, unwanted HD Access Policy - Horrible ! Major disadvantage is lack of interest in adding new channels. But unlike other brands it is not mandatory to go for HD Channels even if it is a HD Box. Missing Ruposhi Bangla, Bengal's No.1 FTA GEC Channel. Points Given: For PQ & AQ, 9 out of 10. For other aspects including HD Channel count, 7.5 out of 10.

3. AIRTEL DIGITAL TV - Package wise good in ROI. But again, Times Now should be added in ROI Lowest Base Pack. Also less regional content in ROI Packs. Biggest advantage is carrying the brand name of Airtel. Decent after sales service. Various HD Top ups available, which is good & flexible to choose. But selecting HD add on is mandatory. Major drawback is certain ala carte price is too costly. Almost all active services are paid unlike Tata Sky which provides Actve Darshan & Actve Doordarshan for free. Good PQ & AQ but nothing outstanding. Dropping of Focus Bangla could prove decisive in Bengal customer base. But it is good that they carry all major channels by RS 325 p.m. which Tata Sky does not. Points Given: For PQ & AQ, 7 out of 10. For other aspects including HD Channel count, 7 out of 10.

4. VIDEOCON D2H - Package wise best in ROI. Only if Times Now & WB added in ROI Lowest Base Pack then no one can touch them, not even in dreams. But lot of hardware issues. After sales service average. Like Tata Sky, bogus HD Access Policy. Unwanted Active Services. Key channels like News Time Assam, Zee Salaam in small screen. But good that subscribing to HD Channels are not mandatory. Major HD Channels are available. Excellent Regional content in all ROI base packs. PQ & AQ definitely very good but nothing outstanding. Latest Hindi blockbusters available on MOD. Monthly packages are little expensive but then again regional content are well spread in all packs starting from lowest to highest. New Gold Maxi Pack is very popular in Bengal. Points Given: For PQ & AQ, 7 out of 10. For other aspects including HD Channel count, 9 out of 10.

5. RELIANCE DIGITAL TV - Package wise very good for ROI. But worst after sales service. Slowly losing foot hold in DTH industry. Not keen to add any new channels. Not keen to do any promotional activities what so ever. Scarcity of HD Boxes, thus forcing customers to take SD Box. Insufficient regional content. But major English channels in Lowest ROI base pack. Active services are good, but mostly paid. Customer Care's presence is equivalent to nil. Recharge availability very rare. I think even the Ambani tagline can't save them. In one word, a lost cause. But have to admit PQ & AQ best even at times better than Tata Sky. Points Given: For PQ & AQ, 9.5 out of 10. For other aspects including HD Channel count, 3 out of 10.

6. SUN DIRECT PLUS - Package wise very good for ROI. Having a good mix of Regional & International Content. But, then again, very less ROI Channels. No promotional activity done recently outside South. After sales service best. PQ & AQ very good. But not like Tata & Reliance. Never. No Active Services. Hindi MOD mot present. But major Sports channels in Lowest ROI Base Pack. Value Plus Pack quite popular in ROI. Very cheap packages. But, they need to add more ROI Channels to survive in the ROI market. HD channels very less, hope it will increase after getting all the tps from Measat 3Bs. But unlike other brands it is not mandatory to go for HD Channels even if it is a HD Box. Sun Direct made us understand that DTH is a common man's product. Points Given: For PQ & AQ, 6.5 out of 10. For other aspects including HD Channel count, 7 out of 10.

7. ZING DIGITAL - Package wise excellent for ROI. Very less cost. But then again, HD Option not available. Customer Care not so good. PQ & AQ below average. Ala carte option still not available. Its cheap but nothing outstanding. Utsav Pack is quite good. Points Given: For PQ & AQ, 5 out of 10. For other aspects including HD Channel count, 4 out of 10.

8. DD FREE DISH - Package wise has to be best as it is free. But major FTA Channels missing. Except DD & AIR Channels no channel is permanent, all are static & can be removed at any time. No fixed dealer available for purchase. But PQ, AQ good. After sales service not good. But this is now every man's product as it is free. Points Given: For PQ & AQ, 7.5 out of 10. For other aspects including HD Channel count, 2.5 out of 10.



Now some Winners:
Best & cheap ROI Package - I select 2 : VIDEOCON D2H Super Gold Pack @ RS 231 p.m. Next, SUN DIRECT PLUS Value Plus Pack + One Free Regional Pack @ RS 220 p.m. VIDEOCON D2H & SUN DIRECT PLUS joint winners. :clap

Best PQ & AQ - Here TATA SKY & RDTV joint Winners. :clap

Best After Sales Service - SUN DIRECT PLUS. :clap

Best Active Services - TATA SKY. :clap

Best Promotional Activities - DISH TV. :clap

REGIONAL CONTENT - VIDEOCON D2H. :clap

Every Common Man's Product - SUN DIRECT PLUS & DD FREE DISH. :clap

Going by the brand name - AIRTEL DIGITAL TV. :clap

Cheapest without HD - ZING DIGITAL. :clap

Cheapest with HD - AIRTEL DIGITAL TV. :clap

Overall Cheapest - SUN DIRECT PLUS. :clap

Highest ROI Channels non south - VIDEOCON D2H except CNBC Bajar in all packs. :clap

Final conclsuion, after seeing all the above aspects I dare to say either VIDEOCON D2H or to some extent SUN DIRECT PLUS is best for ROI.

VIDEOCON D2H - 75 % ROI.
SUN DIRECT PLUS - 25% ROI.

Hope all of you like this thread. Please feel free to put in your valuable inputs as well. :)
 

anjank

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#2
Nice comparison! Airtel is making me crazy day by day with their red logo.. I would move back to d2h once my subscription ends on adtv.
 
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#3
fantastic analysis bishnu bro..........great job bro......perfect analysis except few

airtel is very very costly. hd is mandatory 30rs- 2 hd channels colors n sony.

airtel hd - 200 rs for 22 roi hd channels
u gave pq-7 but bro pq is at par with tata sky. but rdtv is best in pq

d2h- pq n aq is bad as compare to adtv rdtv n tata sky. no idea of sun bro.
hd subscription is not necessary.

in hd box u can select any hd channel as a la carte.

there is no word or term - hd access fee. there is no hd access fee. for starting hd packages they r charging u just 125 rs which is very very cheap. u pay just 125 rs n getting 28 or 29 hd channels.

bro- in d2h it is only plus point that hd fees is not there n u can select any hd channel as a la carte.

in adtv its mandatory to select hd channel, but in d2h it is not.

almost every dth now provides an oppurtunity to select any pack irrespective of its region. i mean in dish tv also n in d2h also u can select any south pack in roi also n vice versa.

now compare 210 rs pack of south india of dish tv n i assure u no one in the market can beat this.

almost all the important channels of hindi n english for roi users r available there.
i just purchased dish tv for my cousin n availed to 210 rs pack of south india in ncr bro.

so d2h n dish tv allows u to select any package whether its south or north to every customer.

about tata sky cc is good, knowledgable same is with d2h. customer service of tata sky n d2h is good. cc of adtv n dish tv is poor. no knowledge is at all.

about the websites, adtv website is very confusing, there r a lot of mistakes in d2h too but d2h provides u a lot of information in its website.

to b very honest, rdtv is best in terms of pq only. anything else is very very bad in rdtv.
 

AsitPaul

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#4
Bhai who told you that RUPOSI BANGLA is No1 Bengali GEC ?????

I think you are Bengali. Why mistake? Even non Bengali who knows TAM Rating, knows that No1 is STAR JALSHA, no.2 is ZEE BANGLA.
 

Bishnu15

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#5
AsitPaul said:
Bhai who told you that RUPOSI BANGLA is No1 Bengali GEC ?????

I think you are Bengali. Why mistake? Even non Bengali who knows TAM Rating, knows that No1 is STAR JALSHA, no.2 is ZEE BANGLA.
I am talking about FTA Bengali GEC & not paid ones bro. Star Jalsha & Zee Bangla FTA bro ? :huh I dont think so. :) Star Jalsha NO.1 Bengali Paid GEC.
 
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#6
Everyone has some pros and cons, I dont think any DTH provider has any serious flaw. I wish they move to H.265 broadcast replace our STB's and provide 1080p channels. That will be great.
 
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#8
My ratings for dth:

1. Tata Sky
2. Dish TV
3. Airtel
4. D2H
5. Sun Direct
6. RDTV
7. Zing
8. DD FD
 
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