- Mar 22, 2011
The bidding commenced after the Supreme Court gave a go ahead signal last Friday to BCCI to carry on with the tenders for fresh global telecast rights for IPL-4, starting on April 8. While TIL will own global Internet, mobile and audio rights, Nimbus will distribute and broadcast TV rights in various territories outside India.
Speaking to the press, Rishi Khiani, CEO, Times Internet Limited said "IPL has emerged as one of India's premium sports properties, engaging viewers and delivering immense value to the advertiser. As India's leading Internet network, it made perfect sense for us to seek synergy with them. Our convergent media approach across the web & mobile coupled with the strength of the entire Times Group will take brand IPL to the next level for audiences across the globe"
Yannick Colaco, COO Nimbus, said "We are pleased to add the IPL to our portfolio of world class cricket events. Since its inception, a few years back, the IPL has grown from strength to strength. The Nimbus - TIL partnership is an unique one which brings tremendous depth of multi platform global expertise and distribution reach. We are confident that this partnership will provide the Event with a further boost and ensure that sports fans the world over get an opportunity to truly experience the IPL"
The acquisition of digital rights by TIL will take IPL viewing to Level 2 by offering interactive TV-like experience on the net. TIL's ability to provide convergence across devices/platforms for providing web content, mobile, live TV will be an engaging experience for the users. TIL's flagship brand, Indiatimes.com is expected to significantly support this.
Innovation and interactivity will be the key value drivers for the consortium over the next 4 years.