TRAI sent an SMS this morning claiming that their new rule supposedly is empowering customers and links to their site to check out more details.
As if ads on TV weren't enough, TRAI has also done this. They have been strict at least this time and have tried their best to keep us informed.
“We are working on it and will apply more pressure on subscribers to respond. Our cable operators have been asked to interact with subscribers more actively to try and convince them about the need to choose pay channels immediately.
“Unfortunately, the mere threat of a switch-off is often not enough. Viewers tend to react after the channels have been taken off. But this time, with heightened campaign by MSOs, we hope that the response will improve as the deadline nears. We expect at least 60% to respond during the last week of January,”