- Mar 25, 2011
At least eight new players have announced their intent to launch 24x7 news channels in the state; two are expected to go on air in the next one month while others are waiting for government approval.
Kerala, at present, has four exclusive news channels and at least four more news-cum-entertainment channels. Among the two players set to enter the market in the next few weeks are Reporter TV, led by M V Nikesh Kumar, who is reportedly backed by sundry investors; and a channel by the Mathrubhumi group that publishes several leading magazines and a daily by the same name. Owner also runs a news channel, along with a general entertainment channel, in a joint venture with Rupert Murdoch’s Star Network. The other big player is the Sun TV group, that runs Surya TV. “Most of the proposed news channels aimed at a launch around the elections but couldn’t get necessary approvals in time,” said Dr Muneer.
The total TV advertising in Kerala was around Rs 500 crore in 2010, half of what the largest southern broadcast market Tamil Nadu (Rs 1,000 crore) generates. Andhra Pradesh, with Rs 700 crore in TV ad revenues, is the second largest market in the south.