Twitter acquires Indian start-up ZipDial

30 Aug 2013
Twitter has acquired a Bengaluru- based mobile VAS firm ZipDial to mark its first acquisition in India, as the microblogging firm aims to expand its presence in one of
world’s largest Internet markets.

Though the deal size was not disclosed, reports suggest the
monetary value is between USD 30-40 million (between Rs.
185 crore-Rs. 247 crore).

The Indian start-up, which was already working as a partner
with Twitter, offers services such as missed calls for user verification and alerts to its customers.

“India is one of the fastest growing countries for us.

We have been focussed on growing our audience here and this
acquisition will dramatically accelerate that strategy,” Twitter Market Director (India and Southeast Asia) Rishi Jaitly told PTI.

He added that the acquisition will also help Twitter strengthen its engineering efforts in the country.
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