- Mar 22, 2011
“The smart phone space is developing into a big category which cannot be avoided and growing fast. Research proves that you would want or have your phone near you while watching television. While What’s-On-India itself feeds program guides to millions of DTH and digital cable set-top boxes, there is still a very large 70% analog cable TV market to address for whom mobile becomes ideal on a search device for television. Our site enables users to search for a particular program, favorite actors, sports, news, documentaries and much more and also allows users to set reminders for their convenience.” says Abrar Shaikh GM What’s-On-India.
What’s-On-India is also looking at entering the Apps ecosystem for different connected devices and will be announcing launches in this area shortly. It has already tested Apps on Nokia Ovi Stores and on Facebook.com.