- Nov 3, 2010
The new bikes --FZ, FZ-S and Fazer-- has been launched after a complete makeover, the company said in a statement here.
The new FZ bike will be available at a price of Rs 67,000, FZ-S at Rs 69,000 while Fazer will bear the price tag of Rs 74,000, all ex-showroom Delhi.
All the models- FZ, FZ-S and Fazer of the FZ family will now have a kick start option, it said.
"The introduction of the FZ series in a whole new look is in line with our strategy to consistently provide our customers with fresh and new offerings. These bikes have been instrumental in taking our sales to a higher trajectory," India Yamaha Motor CEO and MD Mr Hiroyuki Suzuki said.
He said Yamaha will follow a 360 degree approach for the promotional strategy of these new offerings covering all the elements of television, print and web.
IYM is a 100 per cent subsidiary of Yamaha Motor Co, Ltd, Japan (YMC). IYM operates from its manufacturing units at Surajpur in Uttar Pradesh and Faridabad in Haryana.