- 7 Apr 2011
Zapak, India’s largest gaming portal has launched its first Adver-game on Reliance Digital TV and Dish TV with an aim to provide fun and engaging games on DTH platform. Reaching out to over 14 million Households in India; this is for the first time that any Gaming company has made adver-game for multiple DTH players.
Close Up, one of the leading toothpaste brands in the country, partners with Zapak to enter the digital space this year to promote their new variant Close Up – Fire Freeze. Zapak with their tradition for making the most outstanding online games for their consumers brings to you another one which will excite you even more this time around- Kiss but don’t get caught.
Commenting on this initiative, Manish Agarwal, Chief Operating Officer – Digital Business, Reliance Entertainment Limited said, “We are proud to be the only gaming company in India to launch the first ever adver-game for multiple DTH players thus offering Close Up best of the both worlds – engagement of gaming and reach of television medium. With this launch, we at Zapak, are continuing with the trend of providing advertisers innovative options to engage with consumers across screens.”
Advergaming is rapidly becoming popular since it delivers intense involvement of brands with consumers. Furthermore, the consumers being targeted have rapidly changed their media consumption habits to smaller screens like the PC/laptop monitor screens and mobile screens, thus paving way for advergaming in becoming a strong marketing tool.