Zee Action to go Revamped in (march)two months’ time

Dinesh jain

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#1
Zee Entertainment Enterprises Limited (Zeel), which boasts of six movie channels - Zee Cinema, Zee Classic, Zee Action, &Pictures, &Pictures HD and Zee Cinema HD – under its banner, plans to revamp its 24/7 action movie channel.

Zeel Hindi
movie channel business head Ruchir Tiwari said,
“In terms of content, action movies are the most
preferred choice for the audiences. This makes
us feel very confident of the potential for a
focused 24/7 action movie channel and the year
2015, will see a revamped Zee Action in full
gear.”

“The channel will explore its maximum potential
with an aggressive line-up. We would be
experimenting a lot with Bollywood, Hollywood
and southern content catering to the needs of
voracious action movie lovers,” Tiwari further
added.

Come March, and the channel will get into full
action with an aggressive marketing plan in its
core markets. Been worked upon for the last one
year, the channel can now boast of a sizable and
fresh library.

“We will launch with a primetime property,”
highlighted Tiwari without revealing much.
However, he did add that with the content
revamp underway, the packaging will too undergo
a change to keep up with the new strategy.
Currently, the channel is focusing on a 360
degree robust marketing plan, which will highlight
Zee Action as the best in its genre like the
network’s other movie channels.

Indian Television Dot Com | Zee Action to go full-throttle in two months’ time
 

Deep.S

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#2
Ok Gud Update bro...

but why they not Updated Zee Premiere Name in the list of Zee Hindi Movie Channels.
 
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#3
already ads of new movies at 9 pm are being Telecasted on Zee action.
 
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#5
change has already started, now watch new action movies also on zee action.

Fight ki Night every day at 9 pm on zee action with new movies like Holiday, Commando, Agent vinod, Don 2, Tamanchay, etc and hollywood movies like Xxx, spiderman etc.
 
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#10
Zee Action premiere ZANJEER tonight at 9pm only on Zee Action
 
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