Dinesh jain
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Zee Media Corp Ltd (ZMCL) will
continue to focus on increasing its bouquet of
channels to grow revenues and strength of the
company.
The company will weigh new channel launches
or expand through acquisitions. By pursuing this
strategy, ZMCL believes it can enhance the
business, revenues and profitability of the
company.
Incidentally, ZMCL has been toying with the idea
of launching an English general news channel for
a long time, a missing piece from its otherwise
strong news network. The company also owns
DNA, and an English news channel will only
complement the two offerings.
With the recent launches and acquisitions, the
company now has presence in whole of Hindi
speaking markets with national (Zee News) as
well as regional channels (see list). It also has
strong presence in Maharashtra, West Bengal
and now Odisha too.
The missing pieces, apart from English, include a
Gujarati news channel, and South Indian-
language channels. However, it is pertinent to
note here that ZMCL has already burnt fingers
with the launch of Telugu news channel Zee 24
Gantalu. The channel did not work and ZMCL
had to pull the plug.
Zee Media eyes expansion via channel launches or acquisitions | TelevisionPost.com
continue to focus on increasing its bouquet of
channels to grow revenues and strength of the
company.
The company will weigh new channel launches
or expand through acquisitions. By pursuing this
strategy, ZMCL believes it can enhance the
business, revenues and profitability of the
company.
Incidentally, ZMCL has been toying with the idea
of launching an English general news channel for
a long time, a missing piece from its otherwise
strong news network. The company also owns
DNA, and an English news channel will only
complement the two offerings.
With the recent launches and acquisitions, the
company now has presence in whole of Hindi
speaking markets with national (Zee News) as
well as regional channels (see list). It also has
strong presence in Maharashtra, West Bengal
and now Odisha too.
The missing pieces, apart from English, include a
Gujarati news channel, and South Indian-
language channels. However, it is pertinent to
note here that ZMCL has already burnt fingers
with the launch of Telugu news channel Zee 24
Gantalu. The channel did not work and ZMCL
had to pull the plug.
Zee Media eyes expansion via channel launches or acquisitions | TelevisionPost.com
