ZeeQ announces Kahaani Express for children

[Dinesh jain]

The channel is reaching out
to children from classes 2nd – 7thin over 200
schools across 10 cities. Keeping in mind that
the children are highly observant and
imaginative; ZeeQ is looking at giving them a
platform to express themselves.

The Kahaani Express aims to reach out to 90,000
students across 10 cities within a span of 3
months. This first of its kind school contact
programme, will have specially designed sessionsfor primary as well as secondary school
students. An expert story teller will conduct the
storytelling session which will include specially
designed picture panels, story development
techniques with props along with workshops
under the guidance of facilitators. That’s not all;
every participating school gets a special
memento on behalf of ZeeQ.

Speaking on this occasion Aparna Bhosle, Deputy
Business Head, Zee exclaimed, “Storytelling is a
great way to connect. It’s a platform through
which a child can emote and evoke thoughts
besides being fun, it enthuses, both the teller
and listener. ZeeQ’s objective has always been
to provide Mindfull-Masti and Kahaani Express is
another step forward in this endeavor. Through
Kahaani Express, we aim at nurturing this
amazing quality of storytelling in children at an
age when their minds are highly impressionable.”
ZeeQ is planning a Pan India 360 degree
marketing campaign for this activity which
touches upon various medium such as on-air,
digital and on-ground. The channel is conducting
a story writing contest on-air as well as online to
give other kids an opportunity to showcase their
creativity.

Indian Television Dot Com | ZeeQ announces Kahaani Express for children