Viacom18 announces Har Din Diwali campaign with reduced pricing for COLORS and COLORS Kannada

Viacom18 announces Har Din Diwali campaign with reduced pricing for COLORS and COLORS Kannada

Spreading the cheer this festive season, Viacom18 has announced a-la-carte price for its flagship Hindi GEC COLORS and Kannada GEC COLORS Kannada at Rs 12/month each.  In line with this special festive price, Viacom18 is launching a consumer awareness campaign ‘Har Din Diwali’ encouraging viewers to now subscribe to these channels at its new price point.  As part of this offer, the a-la-carte price of COLORS and COLORS Kannada has been reduced from the present price of ₹19 to ₹12 per month each.

Commenting on the initiative, Sudhanshu Vats, Group CEO & MD, Viacom18 said, “As a broadcast network, our aim is to make our channels more accessible and affordable to all viewers across the country. While we are launching a slew of exciting shows on our channels, this festive offer – ‘Har Din Diwali’ will further empower our consumers to access their favourite shows at a more affordable price point.”

Commenting on the initiative, Sudhanshu Vats, Group CEO & MD, Viacom18 said, “As a broadcast network, our aim is to make our channels more accessible and affordable to all viewers across the country. While we are launching a slew of exciting shows on our channels, this festive offer – ‘Har Din Diwali’ will further empower our consumers to access their favorite shows at a more affordable price point.”

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