Viacom18 announces Har Din Diwali campaign with reduced pricing for COLORS and COLORS Kannada

Spreading the cheer this festive season, Viacom18 has announced a-la-carte price for its flagship Hindi GEC COLORS and Kannada GEC COLORS Kannada at Rs 12/month each.  In line with this special festive price, Viacom18 is launching a consumer awareness campaign ‘Har Din Diwali’ encouraging viewers to now subscribe to these channels at its new price point.  As part of this offer, the a-la-carte price of COLORS and COLORS Kannada has been reduced from the present price of ₹19 to ₹12 per month each.

Commenting on the initiative, Sudhanshu Vats, Group CEO & MD, Viacom18 said, “As a broadcast network, our aim is to make our channels more accessible and affordable to all viewers across the country. While we are launching a slew of exciting shows on our channels, this festive offer – ‘Har Din Diwali’ will further empower our consumers to access their favourite shows at a more affordable price point.”

Commenting on the initiative, Sudhanshu Vats, Group CEO & MD, Viacom18 said, “As a broadcast network, our aim is to make our channels more accessible and affordable to all viewers across the country. While we are launching a slew of exciting shows on our channels, this festive offer – ‘Har Din Diwali’ will further empower our consumers to access their favorite shows at a more affordable price point.”

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