Viacom18 today announced the appointment of Rajesh Iyer to head Colors Bangla, Colors Odia, Colors Tamil, and Colors Gujarati. He will take independent charge of the aforesaid channels and work closely with Ravish Kumar to expand the regional footprint of Viacom18 with Ravish continuing to head the network’s regional channels in Marathi and Kannada.
“Regional broadcast entertainment is a key pillar in our endeavour to chart out a high-growth path for Viacom18. India is witnessing an unprecedented boom in the segment and agility is the need of the hour to get to leadership positions in our existing regional markets. With his years of leadership experience across TV and digital ecosystems, Rajesh is ably poised to take on the challenges presented by the genre and successfully grow the business.”Rahul Joshi, MD, Network18
Rajesh Iyer was in the past associated with ZEEL’s broadcast leadership team and successfully launched their second Hindi GEC ‘&TV’ in 2015. He joined Network18 in 2019 and spearheaded new initiatives working closely with the leadership team. He has in the past worked with Viacom18 when he headed the marketing portfolio of the network’s flagship GEC Colors.