Zee English Cluster on Tuesday announced partnership with the Korean Cultural Centre India to bring the best of Korean content across its channels Zee Café, &Flix and &PrivéHD. As part of this partnership, the Korean Culture Centre shall extend the golden opportunity of witnessing top-rated Korean content to fans across India.
The network will begin with three new Korean shows on Zee Cafe. “Boys Over Flowers” is a South Korean romantic drama series starring Lee Minho, Ku Hyesun, Kim Hyunjoong, Kim Bum, Kim Joon, and Kim Soeon, which will air on weekends at 5PM.
Romantic award winning Drama “Descendants Of The Sun” starring the heartthrob ‘Song Joong-ki’ is going to air weeknights at 7pm and weekends at 10am and 12 noon. Another award winning show “Bread, Love And Dreams” starring Yoon Shi-yoon, Eugene, Joo Won and Lee Young-ah will air Monday to Friday at 11AM.
The Korean movie industry (Hallyuwood) is witnessing global success and popularity, especially among the youth. It is also true for India where K-movies, K-dramas, K-beauty, etc. are increasingly getting popular. Catering to this burgeoning interest, the network will bring more Korean shows and movies across its channels.
“In the past year, various industry reports suggested a massive spike in the popularity of K-pop and K-dramas. Moreover, reports also suggest a 2.5x increase in Korean language learners in India in 2020 as against the previous year,” said Mr. Amit Shah, Cluster Head – North, West & Premium Channels, ZEEL.
He added, “With our current association, we aim to further strengthen the cultural ties between India and Korea by enabling countless movie and international show fans to fall in love with foreign content that feels familiar.”