Zee Kannada, the number 1 general entertainment channel in the Karnataka market is known for several unique features including creating the most innovative and gripping regional content. Adhering to Yeddyurappa government’s guidelines to maintain safety during the coronavirus pandemic, the channel has earned its place in the hearts of its Kannada audience by providing them with superior content. Zee Kannada now announces a change and addition to its programme strategy, for a better viewing experience with extended entertainment only on Zee Kannada and Zee Kannada HD.
Starting week of 15th June, Zee Kannada has extended its weekly shows to Saturdays, amounting to a total of 6-days a week where fiction shows will air from Mondays to Saturdays. Kamali will air at 7:00 PM, Paaru will air at 7:30 PM, Gattimela will air at 8:00 PM, Jothe Jotheyali will air at 8:30 PM, Naagini 2 will air at 9:00 PM, Yaare Nee Mohini will air at 9:30 PM and Bramhagantu will air at 10:00 PM have been scheduled to cater to the entertainment needs of the channel viewers. Keeping this in mind, the telecast details of Malgudi Days has been revised to 5:30 PM from Monday to Friday.
Zee Kannada also announces the lunch of a brand-new mythology show, Parama Avathari Shri Krishna starting 22nd June at 6:00 PM. With the ultimate success of Shree Vishnu Dasavatara and and Ughe Ughe Mahadeshwara, the channel values the significance of the genre in the Karnataka market. Thus, launching the show that exhibits the journey of Lord Krishna where he builds strength to fight Kansa’s atrocious laws.
Adding to the channel’s programme strategy of extended entertainment, Zee Kannada is set to air Sandalwood’s comedy entertainer of the year World Television Premiere (WTP) Naanu Matthu Gunda on 21st June at 7:00 PM. Starring Shivraj KR Pete, Zee Kannada’s Comedy Khiladigalu’s Season 1 winner, the story narrates the beautiful tale of the friendship between a man and a dog. Directed by Srinivas Thimmaiah and produced by Raghu Hassan, this ranks among one of the best films featuring animals in Kannada movie industry.
Commenting on the extending entertainment, Raghavendra Hunsur, Business Head, Zee Kannada, said, “The pandemic has made this a difficult year, and we, as Karnataka’s number 1 regional channel, would like to do all that we can to help our viewers cope during these unprecedented times. Keeping this in mind, we have enhanced the channel’s programming strategy to provide audiences with further entertainment as a part of extending our weekday shows to a 6-day week. Additionally, resonating with the Kannadiga sentiment towards mythological shows, we are proud to announce the launch of Parama Avathari Shri Krishna.
Continuing to provide unique platforms for our nation to recognize and embrace their talent, Zee Kannada is thrilled to telecast the World Television Premiere of Naanu Matthu Gunda. Supporting Shivraj KR Pete, Zee Kannada’s Comedy Khiladigalu’s Season 1 winner, as the lead of Naanu Matthu Gunda speaks volumes about the channel’s philosophy ‘Bayasid’dha Bāgilu Tegiyōṇa’, which translates to ‘Open Doors to Possibilities’.”
Tune-in for extended entertainment with the launch of Parama Avathari Shri Krishna, now from Monday to Friday from 6:00 PM to 7:00 PM and the WTP Naanu Matthu Gunda on 21st June at 7:00 PM, only on Zee Kannada and Zee Kannada HD