Zee Entertainment today announced the launch of ‘Zee Plex’ – India’s 1st ‘Cinema2Home’ (C2H) service on Television and Digital platforms. Zee Plex will allow customers to enjoy their favourite new blockbuster releases in the comfort of their homes, along their entire family at an attractive (per film) price point.
Zee has partnered with leading distribution platforms including Dish D2H, Tata Sky, and Airtel Digital TV as well as key distributional platforms in the international markets. Zee Plex will also be available on ZEE5 in India, and overseas as a C2H service. Zee Plex is scheduled for launch on the Foundation Day of ZEEL on 2nd October 2020.
ZEEL will bring theatres right to the consumers home with quality family viewing experience at an attractive price point. The service will be available 24*7 and feature shows at various intervals through the day giving consumers the required flexibility. Customers can also book their movie shows well in advance prior to the release date. One can watch any new movie release along with their family with a single ticket. ZEEL will allow customers multiple payment options to purchase their favourite movie.
ZEEL states that the new consumption model will enhance the overall commercial ecosystem for the film producers, enabling them to present their creative work, to a wider range of audiences on established entertainment platforms.
Speaking about this new initiative, Mr. Shariq Patel, CEO, Zee Studios said, “We are very excited to bring this new offering to all the movie buffs across India and around the globe. While we all love to catch the latest movies at the nearest theatres, we sensed the need for a solution like Zee Plex, which gives the consumers flexibility and convenience, to catch their favourite films in the comfort of their homes, along with friends and family. We have received great interest from producers and are looking forward to release a strong slate of blockbusters across languages.”
Mr. Atul Das, Chief Revenue Officer – Affiliate Sales, ZEE added, “We are thrilled to announce the launch of Zee Plex, a first of its kind service for movie lovers. This would be available in India from 2nd October as a Pay Per View service to subscribers of leading distribution platforms like Dish D2h, Tata Sky and Airtel Digital TV. We believe Zee Plex will provide another opportunity for our partners to offer a unique and pioneering service to their consumers across different languages. We very much look forward to developing this opportunity in the coming years.”
Pay Per View model doesn’t work in a country like India. This won’t work either.