ZEEL new channel launches – Key Details

ZEE is currently present across 8 regional languages (Marathi, Bengali, Oriya, and Bhojpuri in HSM and all four southern languages), boasting of 12 SD and 8 HD channels, reaching almost 200 mn people every day*.

ZEEL new channel launches - Key Details

With the upcoming launches, Zee will be expanding into a 11th language – Punjabi, while further strengthening its presence in Kannada, Tamil, and Bhojpuri. An extraordinary country with a diverse cultural milieu deserves extraordinary entertainment!

With a portfolio of 42 SD and HD channels across various entertainment genres and 10 languages catering to the consumer’s every entertainment need, and with four new offerings, Zee Entertainment offers viewers a kaleidoscope of quality content firmly positioning itself as the one stop entertainment destination for your entire family!

New Channel Launches – Key Details

Zee Punjabi is the first ‘Punjab ka Apna GEC’ which understands the pulse of the people of Punjab and will bring stories infused in local language. The channel reflects the beliefs, ideas, and attitudes of a Punjabi and will narrate stories of the inherent Punjabi spark. With the brand promise ‘Jazba kar vakhon da’, i.e. “Passion of making impossible possible”, Zee Punjabi aims to be the fuel that will pole vault people towards their extraordinary dreams.

Zee Punjabi will go on-air in January 2020, with a robust programming calendar that will be a mix of both fiction and non-fiction shows along with an extensive movie library. The channel understands the pulse of the people of Punjab and will focus on local stories from the Punjab heartland and bring out the essence of the Punjabi culture and way of life.

The original fiction show line-up includes Khasma Nu Khani, Kamli Ishq Di, Tun Patang Main Dor, Heer Ranjha, Vilayati Bhabhi and one animated series – Chaar Shahibzaade. In addition, the channel has path- breaking non-fiction shows including Sa Re Ga Ma Pa, Hasdeya De Ghar Vasde, Jee Aaya Nu and Aajo Jine Khedna Hai that will bring together viewers across different age groups. Punjabi legend Gurdas Maan will be seen as a mentor on the non-fiction show Sa Re Ga Ma Pa along with Sonu Kakkar and Jazzy B.

Zee Thirai is set to resonate with the pulse of Tamilians and their love for cinema that has deep cultural and social context. The brand tagline – ‘Rathathil Kalandhadhu Cinema’ which literally translates to ‘Cinema runs is infused in our blood’ represents the passion and impact that movies have on the ‘Tamil Makkal’ and the power it has to inspire the dreams and visions of the common man.

Launching in January 2020, the channel aims to change the conversation from the ‘what’ to the ‘why’ of cinema. Its entry to the market during the festive and auspicious occasion of Pongal is going to make the season a true celebration of culture and cinema.

With 400+ films in its library that includes some of the biggest films of the industry, from Thalaivar to Thala’s, the biggest USP of the channel is set to be the 52+ premieres, with one premiere lined up for each week of the year. The channel will present viewers with the best of cinema; a holistic mix of blockbuster and critically acclaimed films that is no doubt bound to satiate the entertainment needs of Tamil Cinema lovers around the world.

Zee Picchar will bring the magic of Kannada cinema to the television screens of every movie buff and culturally unite the diverse people of the state. With carefully selected movies, the channel’s library is an ode to the passion that Kannadigas have for their movies.

The channel aims to bring families together with unmatched entertainment and become a staple in every Kannadiga household. With 350+ films and a never-seen-before 10 premieres in 10 days, Zee Picchar will make every day a superhit for every KANNADADIGA FAMILY its ardent viewers.

Among its key features are the marquee segments, where for instance, families for the first time ever can appear together on TV to review newly released movies; and films with no commercials on specific slots that allow for uninterrupted family entertainment time with Zee Picchar.

ZEE Biskope promises to be a space where viewers can live their Bhojpuriyat to its unabashed best. With a purpose to rejoice Bhojpuriyat with every Bhojpuriya, ZEE Biskope will be the go- to destination for every Bhojpuri movie lover.

Stemming from the insight of ‘Authenticity is more liberating than pretence’, the channel aims to be as unabashed as every Bhojpuriya and rejoice true Bhojpuriyat with them. Content, channel lingo and its look and feel have been carefully curated and designed to ensure it highlights every Bhojpuriya’s love for hyperbolic fun and to ensure that they never have a dull moment in life as long as they’re on ZEE Biskope: Aanthon Pahariya Luta Lahariya.

Zee Biskope will be launched with the largest Bhojpuri movie library across genres. It will be a perfect blend of all genres – action, romance, drama & comedy served on a platter for every Bhojpuriya. The strong content library boasts of 300+ movies and a blockbuster World Television Premier every weekend. Movies of highest grossing actors such as Nirahua, Pawan Singh and Khesari Lal Yadav will rule the content library. The channel will also offer a mix of other content such as special events, music based and chat shows.

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