Breaking Sony Published new RIO as per NTO 2.0 wef December 2021

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How will you adapt to these prices?

  • Dropping >Rs 12 channels

  • Can't miss popular channels/shows, have to continue with new prices

  • Moving to OTT or DD Free Dish

  • I don't watch any of these channels

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Abhinav

Abhinav

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Trust me. Most consumers will reject this. ₹25 is too much for an ask. Channels will be forced to go with ₹12 within a month or two.
 
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