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While the numbers fell from the record first Tuesday night, NBC's primetime coverage from the 2012 Games topped the Beijing Games for the 11th time in 12 nights and crossed the 30-million plateau for the eighth time.
NBC's Aug. 7 telecast -- showcasing Aly Raisman taking the gold medal in the floor exercise, and Dawn Harper and Kellie Wells scoring silver and bronze, respectively, in the women's 100-meter hurdles -- averaged 30.1 million viewers, according to Nielsen data. That was the best for the second Tuesday for a non-U.S. Summer Olympics since ABC aired the Montreal Olympics in 1976. Last night's viewership was up 11% from the comparable night at the Beijing Games, when the Peacock averaged 26.6 million viewers and grew 20% from the 2004 Athens Olympics' 25.0 million.
Tuesday's coverage from 8 p.m.-11:22 p.m.( ET/PT) scored a 17.6/29 national rating/share, 8% higher than the comparable night from Beijing (16.3/27), and 12% above Athens (15.7/26), the last European Olympics.
However, both the audience and ratings were down from the first Tuesday of the London Games. NBC, on the night Michael Phelps became the most-decorated athlete in Olympic history with a pair of medals, scored a 21.8 national rating/35 share and 38.7 million viewers. Not only was that the highest-rated night for competition at London, it was the largest for any Summer Games since the 1996 Atlanta Olympics in 1996.
Through the first 12 days, the London Olympics averaged 32.8 million viewers in primetime, and a household rating of 18.5/31, making it the most-watched and highest-rated non-U.S. Summer Olympics since the Montreal Games.
The dozen-day average primetime audience was 11.5% and 3.4 million more viewers than the similar span in Beijing (29.4 million) and 26% and 6.7 million more than Athens' 26.1 million. From a ratings standpoint, London was 8% higher than the first 12 nights from Beijing's 17.1/29) and 17% greater than Athens' 15.8/27.
NBC's Aug. 7 telecast -- showcasing Aly Raisman taking the gold medal in the floor exercise, and Dawn Harper and Kellie Wells scoring silver and bronze, respectively, in the women's 100-meter hurdles -- averaged 30.1 million viewers, according to Nielsen data. That was the best for the second Tuesday for a non-U.S. Summer Olympics since ABC aired the Montreal Olympics in 1976. Last night's viewership was up 11% from the comparable night at the Beijing Games, when the Peacock averaged 26.6 million viewers and grew 20% from the 2004 Athens Olympics' 25.0 million.
Tuesday's coverage from 8 p.m.-11:22 p.m.( ET/PT) scored a 17.6/29 national rating/share, 8% higher than the comparable night from Beijing (16.3/27), and 12% above Athens (15.7/26), the last European Olympics.
However, both the audience and ratings were down from the first Tuesday of the London Games. NBC, on the night Michael Phelps became the most-decorated athlete in Olympic history with a pair of medals, scored a 21.8 national rating/35 share and 38.7 million viewers. Not only was that the highest-rated night for competition at London, it was the largest for any Summer Games since the 1996 Atlanta Olympics in 1996.
Through the first 12 days, the London Olympics averaged 32.8 million viewers in primetime, and a household rating of 18.5/31, making it the most-watched and highest-rated non-U.S. Summer Olympics since the Montreal Games.
The dozen-day average primetime audience was 11.5% and 3.4 million more viewers than the similar span in Beijing (29.4 million) and 26% and 6.7 million more than Athens' 26.1 million. From a ratings standpoint, London was 8% higher than the first 12 nights from Beijing's 17.1/29) and 17% greater than Athens' 15.8/27.
