Thakur
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After having tasted success with ‘Tashan Nites’, organised by 9X Tashan and ‘Jhakaas Music Yatra’ with 9X Jhakaas, it is now Hindi music channel 9XM which aims to fly high in the live events space. The channel has forayed into ticket based events in order to improve revenues.
Kick-starting the live event segment, 9XM is organising a music concert with singer Arijit Singh of Ashiqui2 fame. The channel has partnered with Mirah Entertainment and Dome@NSCI SVP Stadium to host the concert titled – ‘9XM Dome Musically Yours Arijit Singh Live with Symphony Orchestra.’ It is scheduled for 5 July at 8 pm at NSCI Stadium, Mumbai. The entire event has been conceptualised and executed by Ranaji events.
“Live events are not new to us,” says 9X Media marketing head Kapil Sharma. Over the past three-five years the network has conducted multiple live events for people in Punjab and Maharashtra with ‘Tashan Nites’ and ‘Jhakaas Music Yatra.’ “All of these events have an audience of 10,000 people upwards. The last edition of ‘Tashan Nite’ which was done with the Tanu Weds Manu stars garnered eyeballs of close to 15,000 people. But, none of these were ticket based events. With 9XM, we want to get into that space,” explains Sharma.
With 9XM being an established brand, Sharma says that the scale of the event is also huge and hence the network needs a combination of sponsorship and ticket revenue to recover the cost it incurs. “Doing events in Mumbai and Delhi are very expensive. To do an event which has a top class artist, a venue like Dome with an audience of 5,000 plus people, the overall production of the event shoots and it is impossible to recover the cost only from sponsor commitments,” explains Sharma.
http://www.indiantelevision.com/television/tv-channels/music-and-youth/9xm-forays-into-live-events-spends-20-of-its-total-budget-on-marketing-150702
Kick-starting the live event segment, 9XM is organising a music concert with singer Arijit Singh of Ashiqui2 fame. The channel has partnered with Mirah Entertainment and Dome@NSCI SVP Stadium to host the concert titled – ‘9XM Dome Musically Yours Arijit Singh Live with Symphony Orchestra.’ It is scheduled for 5 July at 8 pm at NSCI Stadium, Mumbai. The entire event has been conceptualised and executed by Ranaji events.
“Live events are not new to us,” says 9X Media marketing head Kapil Sharma. Over the past three-five years the network has conducted multiple live events for people in Punjab and Maharashtra with ‘Tashan Nites’ and ‘Jhakaas Music Yatra.’ “All of these events have an audience of 10,000 people upwards. The last edition of ‘Tashan Nite’ which was done with the Tanu Weds Manu stars garnered eyeballs of close to 15,000 people. But, none of these were ticket based events. With 9XM, we want to get into that space,” explains Sharma.
With 9XM being an established brand, Sharma says that the scale of the event is also huge and hence the network needs a combination of sponsorship and ticket revenue to recover the cost it incurs. “Doing events in Mumbai and Delhi are very expensive. To do an event which has a top class artist, a venue like Dome with an audience of 5,000 plus people, the overall production of the event shoots and it is impossible to recover the cost only from sponsor commitments,” explains Sharma.
http://www.indiantelevision.com/television/tv-channels/music-and-youth/9xm-forays-into-live-events-spends-20-of-its-total-budget-on-marketing-150702
