Dinesh jain
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International music channel 9XO has announced
the launch of Hook, a music-based friendship and dating
app. Hook will be launched across Android (Google
Playstore) on 18 January and soon on iOS (Apple iTunes).
Along with the Hook app, 9XO will also launch a show on
18 January at 5 pm. The 30-minute band will showcase
the playlist of 10 hit songs which will also be displayed
on the app.
The show will feature a fresh playlist seven days a week
at 5 pm. Viewers will be able to ‘hook’ their song and
instantly get matched with someone who also ‘hooked’ the same song. They will see their matches on air (via name and image) and be able to chat with their matches on the app. This is a unique on air, mobile innovation on Indian television screens allowing viewers to connect with each other.
Hook connects people over music. The user gets notified
the instant a match is found with the same song choice.
This selected playlist will be refreshed everyday to allow
viewers to Hook with someone every day and on new
songs! 9XO programming head Clyde D’Souza said “9XO and Hook would bridge the space between TV and mobile. Our Viewers are already discovering great music on their Mobiles and building relationships via their mobile. Hook brings the power of connecting via music in your hands.
The joy of finding music via Hook and connecting with
someone instantly across India is something our viewers
will find very exciting!”
Hook gets synced with the Facebook account of the user, enabling him/her to log on and start connecting with other users. Once the match is made, the user gets notified ofthe Hook and can start chatting with the matched person.
The Hook app will be promoted across social media
platforms like Facebook, Twitter and Instagram. The app
will also be promoted on ground through college festivals
across Mumbai and Delhi.
http://www.televisionpost.com/television/9xo-launches-music-matching-app/
the launch of Hook, a music-based friendship and dating
app. Hook will be launched across Android (Google
Playstore) on 18 January and soon on iOS (Apple iTunes).
Along with the Hook app, 9XO will also launch a show on
18 January at 5 pm. The 30-minute band will showcase
the playlist of 10 hit songs which will also be displayed
on the app.
The show will feature a fresh playlist seven days a week
at 5 pm. Viewers will be able to ‘hook’ their song and
instantly get matched with someone who also ‘hooked’ the same song. They will see their matches on air (via name and image) and be able to chat with their matches on the app. This is a unique on air, mobile innovation on Indian television screens allowing viewers to connect with each other.
Hook connects people over music. The user gets notified
the instant a match is found with the same song choice.
This selected playlist will be refreshed everyday to allow
viewers to Hook with someone every day and on new
songs! 9XO programming head Clyde D’Souza said “9XO and Hook would bridge the space between TV and mobile. Our Viewers are already discovering great music on their Mobiles and building relationships via their mobile. Hook brings the power of connecting via music in your hands.
The joy of finding music via Hook and connecting with
someone instantly across India is something our viewers
will find very exciting!”
Hook gets synced with the Facebook account of the user, enabling him/her to log on and start connecting with other users. Once the match is made, the user gets notified ofthe Hook and can start chatting with the matched person.
The Hook app will be promoted across social media
platforms like Facebook, Twitter and Instagram. The app
will also be promoted on ground through college festivals
across Mumbai and Delhi.
http://www.televisionpost.com/television/9xo-launches-music-matching-app/
