9XO turns three; launches Awesome Threesome music block

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MUMBAI: 9X Media’s international English music channel 9XO has lined up some new music and initiatives as it turns three on 24 April, 2015.
 
The pure play music channel will showcase the best compilation of chart toppers and global artists as the channel’s anniversary offering. The 9XO third anniversary will be promoted across digital and social media platforms.
 
As part of its three-year celebrations, the channel has launched a new block called 9XO Awesome Threesome. Speaking on the same, 9XO programming head Clyde D’Souza said, “As part of our three year celebrations we want to give our viewers an overdose of what we do best. While viewers continue to experience great music, we’ve created a block called 9XO Awesome Threesome. Over the next couple of weeks you can enjoy three hits from over 15 awesome artists.”
 
9XO channel head Luke Kenny added, “There is a lot of music available on digital platforms, but due to the clutter sometimes good music is lost. We analysed this trend and launched 9XO. The idea is to provide viewers with the best English music in a clutter free environment and we have succeeded at that. Our viewers have appreciated our music innovations and efforts and that is reflected in their feedback across our digital platforms. We also encourage new talent by providing them our platform OmeGrown, which gives them their break in the music space. Our journey did have few obstacles but with the constant support and feedback from our viewers, the journey has been a pleasant one all throughout.”

http://www.indiantelevision.com/television/tv-channels/music-and-youth/9xo-turns-three-launches-awesome-threesome-music-block-150423
 
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