According to ABP News, their 30% of BARC ratings are coming from DD Free Dish. DD Free Dish provide them a open market to access rural area and if a channel Shows good content then it's guarantee that they will make good profit. If ABP news generating 30% TRP from DD Free Dish then definitely Aaj tak will be around 40-45%. And the second thing is that if someone pays for channels then he will mostly watch pay channels only.
ABP News has shifted to Channel Number 10 on DD Free Dish, India's only free-to-air DTH service. ABP News is also available on other leading DTH platforms such as Tata Play, Airtel DTH, and DishTV.
According to ABP News, their 30% of BARC ratings are coming from DD Free Dish. DD Free Dish provide them a open market to access rural area and if a channel Shows good content then it's guarantee that they will make good profit. If ABP news generating 30% TRP from DD Free Dish then definitely Aaj tak will be around 40-45%. And the second thing is that if someone pays for channels then he will mostly watch pay channels only.
ABP News has shifted to Channel Number 10 on DD Free Dish, India's only free-to-air DTH service. ABP News is also available on other leading DTH platforms such as Tata Play, Airtel DTH, and DishTV.
Your point about someone paying for pay channels and watching only pay channels is so true. Sometimes I watch pay channels only because I'm paying for them only to realise that content on pay channels is not always great. Even though there are free channels I hardly watch them.