Dinesh jain
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ABC Family will be officially Renamed Freeform
from 12 January, 2016, a name that speaks to
the network’s ongoing priority to super-serve the ‘Becomer’ audience.
The audience’s identity and experience are fluid as they
explore endless possibilities and their passions take
shape. Freeform is inspired by the interconnection
between content and audience, media and technology,
interactive and linear, life stage and life style and the way
Becomers interact with them all.
“The Freeform brand represents the passion, fun, energy
and new ideas that infuse young adulthood. We’ve been
evolving naturally for a while now, so it’s time that our
name reflects the true essence of our brand. We are
excited to take our network in some new directions and
continue to evolve alongside culture while delivering those
favorite shows our viewers already love,” said ABC Family
president Tom Ascheim.
Indian Television Dot Com | ABC Family to change name to Freeform in January
from 12 January, 2016, a name that speaks to
the network’s ongoing priority to super-serve the ‘Becomer’ audience.
The audience’s identity and experience are fluid as they
explore endless possibilities and their passions take
shape. Freeform is inspired by the interconnection
between content and audience, media and technology,
interactive and linear, life stage and life style and the way
Becomers interact with them all.
“The Freeform brand represents the passion, fun, energy
and new ideas that infuse young adulthood. We’ve been
evolving naturally for a while now, so it’s time that our
name reflects the true essence of our brand. We are
excited to take our network in some new directions and
continue to evolve alongside culture while delivering those
favorite shows our viewers already love,” said ABC Family
president Tom Ascheim.
Indian Television Dot Com | ABC Family to change name to Freeform in January
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