It looks like they are hopeless now and less chances of Gsat-10 also, thats why making some free space in Insat 4A to add more channels. BTW Actve Mall was regularly updated, they should Zeetos Rewards as well..
Think about some active services.
For ex. Active music gives audio songs ₹35/months, when we get video music why any one listen audio songs. All type songs channels are present today.
Yes, few times they remove 1-2 showcase channels but added again, as harsh said it is good source of revanue. Moreover it takes very low space than other channels..