Thakur
Banned
- Joined
- 30 Aug 2013
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Aidem Ventures as its media
representative in the Delhi,
Kolkata and Chennai markets for its channels -Prag TV & Rengoni.
AM Television director Rajeev Bora said, "I am very happy about this association with Aidem. Their national footprint will give the channels the advertising exposure they need. We hope that this combined with Aidem's expertise will prove beneficial to the channels' overall growth. The north east as a market has always
been ignored by marketers. Now one sees FMCG, pharmaceutical, F&B, tourism and auto
clients apportioning a good amount of their advertising budgets to this market.” Launched in 2000, Prag TV is the oldest news
channel of the north east region of India while Rengoni is an Assamese GEC that delivers a mix
of fiction and non-fiction shows catering to the region. Both the channels are distributed
by Assam Cable Communication (ACC) in association with the digital system of Scientific Atlanta USA.
Aidem Ventures business head regional channels Alok Rakshit added, "Prag TV and Rengoni give us access to the North East
market which has been untapped by major television networks so far. This association will give our advertisers a chance to reach out to
the North East markets. The team is
very excited about both the channels." http://www.indiantelevision.com/mam/media-and-advertising/media-agencies/aidem-wins-ad-sales-mandate-for-am-television-140707
representative in the Delhi,
Kolkata and Chennai markets for its channels -Prag TV & Rengoni.
AM Television director Rajeev Bora said, "I am very happy about this association with Aidem. Their national footprint will give the channels the advertising exposure they need. We hope that this combined with Aidem's expertise will prove beneficial to the channels' overall growth. The north east as a market has always
been ignored by marketers. Now one sees FMCG, pharmaceutical, F&B, tourism and auto
clients apportioning a good amount of their advertising budgets to this market.” Launched in 2000, Prag TV is the oldest news
channel of the north east region of India while Rengoni is an Assamese GEC that delivers a mix
of fiction and non-fiction shows catering to the region. Both the channels are distributed
by Assam Cable Communication (ACC) in association with the digital system of Scientific Atlanta USA.
Aidem Ventures business head regional channels Alok Rakshit added, "Prag TV and Rengoni give us access to the North East
market which has been untapped by major television networks so far. This association will give our advertisers a chance to reach out to
the North East markets. The team is
very excited about both the channels." http://www.indiantelevision.com/mam/media-and-advertising/media-agencies/aidem-wins-ad-sales-mandate-for-am-television-140707
