Riddhiman
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Television rating agency Broadcast Audience Research Council (BARC) India today said it has partnered with direct to home operator Airtel Digital TV to include its subscriber homes into the BARC India RPD (return path data) Panel. This partnership will provide a fillip to BARC India’s plan of scaling up panel homes to multiples of the mandated 50,000, the agency said in a statement.
Times Now
Times Now
