AsiaSat, Rohde & Schwarz develop FTA UHD TV service for Asia

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Asia Satellite Telecommunications Co. Ltd. (AsiaSat) and Rohde & Schwarz have partnered to advance next-generation Ultra-HD (UHD) TV technologies by implementing the first free to air (FTA) UHD channel on AsiaSat 4.
 
AsiaSat plans for an UHD TV broadcasting service over satellite have taken a major step forward with the imminent launch of its first channel following an extensive technical evaluation carried out at the AsiaSat UHD laboratory. Through AsiaSat 4’s high-power coverage, broadcasters and pay-TV platforms with an AsiaSat 4 C-band antenna in the Asia-Pacific region will be able to receive the UHD channel directly.
 
Operating at 122°E, AsiaSat 4 provides leading edge satellite solutions to clients for TV distribution, direct to home (DTH) as well as broadband services across the Asia-Pacific region. Its high power C-band footprint spans from New Zealand to Pakistan and part of the Middle East.
 
Rohde & Schwarz is providing a comprehensive broadcast solution that includes the R&S CLIPSTER mastering station for editing, handling and playing out UHD data in real time. In addition, the R&S AVHE100 headend will be used for live encoding using an HEVC encoder with 10 bit color depth. Rohde & Schwarz technology not only gives AsiaSat the best UHD TV picture quality, it also provides a future-proof solution.
 
“We are very excited to work with Rohde & Schwarz in this new and evolving technology that will drive future consumer viewing experience of video content. Rohde & Schwarz has shown exemplary commitment to quality and support in helping us through the evaluation phase. We look forward to launching our first UHD channel and promoting this new technology together,” said AsiaSat VP marketing and global accounts Sabrina Cubbon.
 
“Rohde & Schwarz is the leading supplier for Digital TV transmission networks in Asia and the world. We are happy to support AsiaSat in establishing their first UHD channel and look forward to a very successful implementation,” added Rohde & Schwarz VP for sales and marketing, Asia Middle Heino Gregorek.

http://www.indiantelevision.com/satellites/satelite-operators/asiasat-rohde-schwarz-develop-fta-uhd-tv-service-for-asia-151008
 
Are you alright Thakur 4K,
This news posted many months back & let me search the thread,
I am 100% sure that that time also it's posted by you only.
 
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