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MUMBAI: Come April and English entertainment channel AXN from the Multi Screen Media (MSM) stable is all set to redefine itself. The channel will be extending its content offering and has lined up a slew of new shows for this year. Moreover, April will also see the launch of the channel’s high definition offering - AXN HD.
Speaking on the launch of the HD channel, Sony Pix and AXN EVP and business head Saurabh Yagnik says, “Due to digitisation, issues relating to distribution and availability have been addressed. The category has now become more amenable to appointment based viewing and audiences are seeking two kinds of shows - iconic and fresh shows from the US.”
As part of its revised strategy, the channel will do away with telecasting movies.
Brand New FPC
Keeping consumer insights in mind, the channel has increased its programming line up. For instance, the weekday programming slot from Monday to Thursday has been re-jigged to Monday to Friday. The 8 pm slot will have signature shows like Guiness, Ripley’s, American Ninja Warrior and Wipeout.
This will be followed by reality shows at 9 pm like Fear Factor, So You Think You Can Dance, Top Chef, Survivor and The Amazing Race.
The 10 pm slot will have famous crime shows like 24, Elementary, NCIS and CSI amongst others.
Finally, the 11 pm slot will have edgier content with shows like s#x and the City, Dexter, Ray Donovan and Californification.
Weekend Slot Strengthened
In August 2014, AXN introduced a new weekend slot, ‘Not So Ordinary Weekend,’ which aired on Friday and Saturday. Since the weekday slot will now be extended from Monday to Friday, the 'Not So Ordinary Weekend' slot has been moved to Saturday and Sunday. During this slot, the channel will air fresh content airing closer to US dates. Shows that air in this slot are: Sherlock (season four),Supernatural (season eleven), Orphan Black(season three), Hannibal (season three),Elementary (season four), Voice (season nine and 10), Madam Secretary (season two), Extant(season two), and Scorpion (season three).
New Shows:
Beginning 6 April, fresh seasons of shows like24 and Dexter will be telecast at 10 pm and 11 pm respectively on weekdays. Top Chef Mastersseason five will begin from 9 April at 8 pm during the weekdays. Another long running reality show Survivor is back in its season 27 from 21 April from Monday to Friday at 9 pm.
The channel has partnerships with 20 global studios like CBS, Sony Pictures, BBC, WB, MGM, NBC Universal, Buena Vista International, Fremantle Media, Endemol, and FOX for content deals. The channel also has 2000 plus hours of content supply every year.
http://www.indiantelevision.com/television/tv-channels/english-entertainment/axn-hd-to-launch-on-6-april-2015-150324
Speaking on the launch of the HD channel, Sony Pix and AXN EVP and business head Saurabh Yagnik says, “Due to digitisation, issues relating to distribution and availability have been addressed. The category has now become more amenable to appointment based viewing and audiences are seeking two kinds of shows - iconic and fresh shows from the US.”
As part of its revised strategy, the channel will do away with telecasting movies.
Brand New FPC
Keeping consumer insights in mind, the channel has increased its programming line up. For instance, the weekday programming slot from Monday to Thursday has been re-jigged to Monday to Friday. The 8 pm slot will have signature shows like Guiness, Ripley’s, American Ninja Warrior and Wipeout.
This will be followed by reality shows at 9 pm like Fear Factor, So You Think You Can Dance, Top Chef, Survivor and The Amazing Race.
The 10 pm slot will have famous crime shows like 24, Elementary, NCIS and CSI amongst others.
Finally, the 11 pm slot will have edgier content with shows like s#x and the City, Dexter, Ray Donovan and Californification.
Weekend Slot Strengthened
In August 2014, AXN introduced a new weekend slot, ‘Not So Ordinary Weekend,’ which aired on Friday and Saturday. Since the weekday slot will now be extended from Monday to Friday, the 'Not So Ordinary Weekend' slot has been moved to Saturday and Sunday. During this slot, the channel will air fresh content airing closer to US dates. Shows that air in this slot are: Sherlock (season four),Supernatural (season eleven), Orphan Black(season three), Hannibal (season three),Elementary (season four), Voice (season nine and 10), Madam Secretary (season two), Extant(season two), and Scorpion (season three).
New Shows:
Beginning 6 April, fresh seasons of shows like24 and Dexter will be telecast at 10 pm and 11 pm respectively on weekdays. Top Chef Mastersseason five will begin from 9 April at 8 pm during the weekdays. Another long running reality show Survivor is back in its season 27 from 21 April from Monday to Friday at 9 pm.
The channel has partnerships with 20 global studios like CBS, Sony Pictures, BBC, WB, MGM, NBC Universal, Buena Vista International, Fremantle Media, Endemol, and FOX for content deals. The channel also has 2000 plus hours of content supply every year.
http://www.indiantelevision.com/television/tv-channels/english-entertainment/axn-hd-to-launch-on-6-april-2015-150324
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