JitendraKumar
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Sony Max uses innovative outdoor, ambient media and activation to promote the television premiere of ‘Yeh Jawaani Hai Deewani’
Sony Max is ready to bring last year’s hit movie, ‘Yeh Jawaani Hai Deewani’ (YJHD), to the small screen this month. Premiering on television on January 19, at 8 PM, YJHD stars Ranbir Kapoor, Deepika Padukone, Kalki Koechlin among others. To make sure that the movie hits the target youth audience, Max has designed an innovative 360 degree marketing campaign.
‘Badtameezi chalegi toh sirf Max par’ | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.
Sony Max is ready to bring last year’s hit movie, ‘Yeh Jawaani Hai Deewani’ (YJHD), to the small screen this month. Premiering on television on January 19, at 8 PM, YJHD stars Ranbir Kapoor, Deepika Padukone, Kalki Koechlin among others. To make sure that the movie hits the target youth audience, Max has designed an innovative 360 degree marketing campaign.
‘Badtameezi chalegi toh sirf Max par’ | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.
