For TV rating purists, there is a shocker. The Broadcast Audience Research Council (BARC), India’s lone TV ratings measurement agency, has said that it has detected “ratings fraud attempts” in the Tamil Nadu, Chennai and Karnataka markets.
BARC has, however, not named the channels involved in this. In an email update sent to subscribers, the ratings agency stated: “BARC aggressively investigates on its own initiative and also responds to any claims it receives of fraud regarding BARC panel households.”
BARC informed its subscribers that it will make substantial changes in the reporting sample in the three markets.
This will impact the “robustness of the data” and “increase the degree of fluctuations temporarily”. But these are temporary spurts for the channels and cannot be sustained over a longer period.
BARC is able to immediately detect such attempts at viewership malpractice. Suspected panel homes are then quarantined.
In November 2016, BARC India had decided to suspend the ratings of India News and Telugu news channels TV9 and V6 News; however, the broadcasters challenged the decision in Bombay High Court and got it overturned.
BARC detects rating fraud attempts in Karnataka, Tamil Nadu | TelevisionPost.com
BARC has, however, not named the channels involved in this. In an email update sent to subscribers, the ratings agency stated: “BARC aggressively investigates on its own initiative and also responds to any claims it receives of fraud regarding BARC panel households.”
BARC informed its subscribers that it will make substantial changes in the reporting sample in the three markets.
This will impact the “robustness of the data” and “increase the degree of fluctuations temporarily”. But these are temporary spurts for the channels and cannot be sustained over a longer period.
BARC is able to immediately detect such attempts at viewership malpractice. Suspected panel homes are then quarantined.
In November 2016, BARC India had decided to suspend the ratings of India News and Telugu news channels TV9 and V6 News; however, the broadcasters challenged the decision in Bombay High Court and got it overturned.
BARC detects rating fraud attempts in Karnataka, Tamil Nadu | TelevisionPost.com
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