Dinesh jain
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Three months after rolling out weekly television
viewership data, Broadcast Audience Research Council
(BARC) India has got the registration from the Ministry of
Information & Broadcasting (MIB).
The registration has been granted for operating as a
television rating agency under the policy guidelines for
television rating agencies in India.
Broadcasters (Indian Broadcasting Foundation) own 60 per
cent stake in BARC India, while the remaining 40 per cent
is equally divided between advertising agencies (AAAI)
and advertisers (ISA).
BARC earlier started reporting the household data from
Week 16 covering 10,760 homes in 1 lakh+ cities. Starting
June, it started reporting individual data covering 47,293
individuals. BARC has the backing and is accepted by the
broadcasters, media agencies and advertisers.
Meanwhile, TAM Media Research had applied for
registration as a TV rating agency. In a statement, TAM
stated: “As per the last update received from MIB officials
on our registration under policy guidelines dated 16
January 2014, they informed us that TAM’s registration is
under process.”
BARC India gets MIB registration for operating as TV rating agency | TelevisionPost.com
viewership data, Broadcast Audience Research Council
(BARC) India has got the registration from the Ministry of
Information & Broadcasting (MIB).
The registration has been granted for operating as a
television rating agency under the policy guidelines for
television rating agencies in India.
Broadcasters (Indian Broadcasting Foundation) own 60 per
cent stake in BARC India, while the remaining 40 per cent
is equally divided between advertising agencies (AAAI)
and advertisers (ISA).
BARC earlier started reporting the household data from
Week 16 covering 10,760 homes in 1 lakh+ cities. Starting
June, it started reporting individual data covering 47,293
individuals. BARC has the backing and is accepted by the
broadcasters, media agencies and advertisers.
Meanwhile, TAM Media Research had applied for
registration as a TV rating agency. In a statement, TAM
stated: “As per the last update received from MIB officials
on our registration under policy guidelines dated 16
January 2014, they informed us that TAM’s registration is
under process.”
BARC India gets MIB registration for operating as TV rating agency | TelevisionPost.com
