Rajpatil98
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It is a product that caters to audience measurement solutions exclusively for premium homes. PrimaVU has been launched to meet the demands of the industry to measure what premium homes watch. There has been a demand from both broadcasters and advertisers to understand this segment and how to deliver advertising to them.
The PrimaVU universe consists of the top 3 per cent of the socio-economic strata in the six megacities of the country. A household is defined as a premium home when it meets the following criteria set by the industry: they need to qualify as a NCCS A1 home, they must own a home with minimum three rooms as well as a kitchen, the home needs to have centralised or AC in two rooms, the household must own a laptop/desktop or smartphone/tablet, they must have a private car or own a four-wheeler worth Rs 10 lakh or more and finally, they must have travelled to a premium holiday destination.
BARC India launches PrimaVU to measure premium homes’ viewership patterns
The PrimaVU universe consists of the top 3 per cent of the socio-economic strata in the six megacities of the country. A household is defined as a premium home when it meets the following criteria set by the industry: they need to qualify as a NCCS A1 home, they must own a home with minimum three rooms as well as a kitchen, the home needs to have centralised or AC in two rooms, the household must own a laptop/desktop or smartphone/tablet, they must have a private car or own a four-wheeler worth Rs 10 lakh or more and finally, they must have travelled to a premium holiday destination.
BARC India launches PrimaVU to measure premium homes’ viewership patterns
