After building a television viewership measurement company in the country, BARC India has now called requests for proposal (RFP) from professional consultancy service providers interested in providing strategic consultancy to BARC India subscribers.
MIB guidelines prohibit BARC India from involving itself in any activity like consultancy or any such advisory role, which might lead to a potential conflict of interest with its main objective of TV ratings. However, many subscribers have been wishing for this service, and BARC is looking for reputed data insight consultants to provide this. This is also in line with global best practices, where the ratings are being done by joint industry companies.
With this, BARC India is seeking to build a small pool of approved consultancy companies, which will allow subscribers to choose their supplier and also help forestall potential conflicts of interest when dealing with potentially competing clients. Interested parties can mail their expression of interest to [email protected] and submit proposals for providing TV viewership-related consultancy services to BARC India subscribers.
While BARC India data will continue to be delivered directly to subscribers via the BARC India Media Workstation (BMW) analysis system, consultancy companies will be able to analyse this data using their own systems to generate consultancy outputs. However, these systems cannot be made available to subscribers as an alternative to BMW system.
“BARC India being a joint industry company of broadcasters, media agencies and advertisers needs to remain independent and objective, and hence cannot provide consultancy service to subscribers. However, after building a strong television audience measurement system in the country, we have now decided to grant licences to select consultancy companies to provide analysis to our subscribers who are in need of professional consultancy service to effectively utilise and strategise with BARC India data,” said BARC India CEO Partho Dasgupta.
BARC India looking for independent consultants for subscribers | TelevisionPost.com
MIB guidelines prohibit BARC India from involving itself in any activity like consultancy or any such advisory role, which might lead to a potential conflict of interest with its main objective of TV ratings. However, many subscribers have been wishing for this service, and BARC is looking for reputed data insight consultants to provide this. This is also in line with global best practices, where the ratings are being done by joint industry companies.
With this, BARC India is seeking to build a small pool of approved consultancy companies, which will allow subscribers to choose their supplier and also help forestall potential conflicts of interest when dealing with potentially competing clients. Interested parties can mail their expression of interest to [email protected] and submit proposals for providing TV viewership-related consultancy services to BARC India subscribers.
While BARC India data will continue to be delivered directly to subscribers via the BARC India Media Workstation (BMW) analysis system, consultancy companies will be able to analyse this data using their own systems to generate consultancy outputs. However, these systems cannot be made available to subscribers as an alternative to BMW system.
“BARC India being a joint industry company of broadcasters, media agencies and advertisers needs to remain independent and objective, and hence cannot provide consultancy service to subscribers. However, after building a strong television audience measurement system in the country, we have now decided to grant licences to select consultancy companies to provide analysis to our subscribers who are in need of professional consultancy service to effectively utilise and strategise with BARC India data,” said BARC India CEO Partho Dasgupta.
BARC India looking for independent consultants for subscribers | TelevisionPost.com
