Dinesh jain
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BARC India is set to release the rural ratings
from week 41 after the Board members of the joint
industry body decided to release the much awaited data,
starting next week.
With this, BARC India, which currently reports about 55
million households representing C&S universe of 1 Lac+,
will expand its reach to 153.5 million TV households,
representing All India and all modes of signal. Of this 77.5 million are urban TV households and 76 million are rural TV households.
“With the board giving us the go ahead to release the rural
data, one will see ‘What India Watches’. We will be
releasing the data starting week 41,” said BARC India CEO Partho Dasgupta.
BARC India, which had recently announced a joint venture
with TAM Media to form a meter management company,
is working on the dynamics of it and will soon announce
its integration plan.
BARC India to launch rural data from 22 Oct | TelevisionPost.com
Indian Television Dot Com | BARC India set to roll out rural data from week 41
from week 41 after the Board members of the joint
industry body decided to release the much awaited data,
starting next week.
With this, BARC India, which currently reports about 55
million households representing C&S universe of 1 Lac+,
will expand its reach to 153.5 million TV households,
representing All India and all modes of signal. Of this 77.5 million are urban TV households and 76 million are rural TV households.
“With the board giving us the go ahead to release the rural
data, one will see ‘What India Watches’. We will be
releasing the data starting week 41,” said BARC India CEO Partho Dasgupta.
BARC India, which had recently announced a joint venture
with TAM Media to form a meter management company,
is working on the dynamics of it and will soon announce
its integration plan.
BARC India to launch rural data from 22 Oct | TelevisionPost.com
Indian Television Dot Com | BARC India set to roll out rural data from week 41
