Breaking BARC India ventures into OOH viewership measurement; Star first network to sign-up for service

[Manu]

MUMBAI: In a major boost for broadcasters in general and sports broadcasters in particular, Broadcasters Audience Research Council (BARC) India has started reporting out of home viewership data.
With this, BARC India will now be able to report TV viewership that happens in social hot-spots like restaurants, pubs, and bars in select cities.
BARC India ventures into OOH viewership measurement; Star first network to sign-up for service