The 2016 Rio Olympic Games have set new viewership benchmarks in India. The thrilling badminton women’s singles final between PV Sindhu and Spain’s Carolina Marin have become the most-viewed TV programme on that day by garnering 17.2 million impressions, as per BARC India data for CS 4+ Urban audience.
Overall, 191 million viewers had tuned in to watch the Olympics on Star Sports network across 16 days, which means two out of every three viewers had tuned in to watch the mega event on the network, the broadcaster said.
On Hotstar, more than 5 million viewers watched the badminton women’s singles final match live, unprecedented for any event outside of international cricket. Hotstar claimed to have attracted nearly 70% of the reach of television in affluent homes in the top six metros.
The platform had delivered an incremental reach of almost 10 million viewers in India, with viewers streaming almost an hour of the Games during the two weeks, propelling Olympics into the top brackets of sporting events covered online.
The video streaming platform had provided round-the-clock coverage of the games with 14 live streams for sports fans, establishing new online records. Together with Hotstar, the broadcaster had delivered 3,000 hours of Olympics coverage in India.
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191 mn viewers tuned in to watch the Olympics on Star; PV Sindhu's final most-viewed TV programme | TelevisionPost.com | TelevisionPost.com