PreView is a custom product which gives BARC India subscribers viewership report of a broadcast event 3 days after the telecast. BARC’s weekly data otherwise offers data every Thursday for the previous week Saturday to Friday.
Broadcaster Star India has become the first subscriber to adopt the product. The broadcaster released the data of Indian Premier League (IPL) opening match between Chennai Super Kings and Mumbai Indians one week ahead of its actual release using the ‘PreView’ service.
BARC’s new service ‘PreView’ to provide viewership data of programmes in 3 days of broadcast
Broadcaster Star India has become the first subscriber to adopt the product. The broadcaster released the data of Indian Premier League (IPL) opening match between Chennai Super Kings and Mumbai Indians one week ahead of its actual release using the ‘PreView’ service.
BARC’s new service ‘PreView’ to provide viewership data of programmes in 3 days of broadcast
